Quit While You’re Ahead

Obtained under creative commons licence attribution: "Television" by Vande Walle Ewoud  https://www.flickr.com/photos/103635341@N02/11346286793/in/photolist-ihCFLn-82tjig-8SKFUn-ihCKUT-cKUCEW-6Kathh-aD9m6B-64wBNU-9dmrST-56oiSP-4vjYS9-7aG7TF-8vvoRi-8K4HmC-8vsJTt-4R6yMg-4ydgPZ-6k49oe-dgzBjU-8vtsqD-8vwHnS-8vttiV-6GiJEm-4ueaaQ-8vwdWd-8vta3M-8vtGqP-8vsCQR-8vxHZ5-8eWNET-bvwAhF-8vt6ck-bxAnne-8vxKwm-8vtyRx-8vuFTD-8vsUSp-bjFumC-5aHooy-8egY3c-5BzKEz-8NjoZf-2T2jWQ-ghLWWW-4WjYdn-agAr25-4YPRaa-4fp1CU-8gPdR9-z2sbh
Obtained under creative commons licence attribution: “Television” by Vande Walle Ewoud https://www.flickr.com/photos/103635341@N02/11346286793/in/photolist-ihCFLn-82tjig-8SKFUn-ihCKUT-cKUCEW-6Kathh-aD9m6B-64wBNU-9dmrST-56oiSP-4vjYS9-7aG7TF-8vvoRi-8K4HmC-8vsJTt-4R6yMg-4ydgPZ-6k49oe-dgzBjU-8vtsqD-8vwHnS-8vttiV-6GiJEm-4ueaaQ-8vwdWd-8vta3M-8vtGqP-8vsCQR-8vxHZ5-8eWNET-bvwAhF-8vt6ck-bxAnne-8vxKwm-8vtyRx-8vuFTD-8vsUSp-bjFumC-5aHooy-8egY3c-5BzKEz-8NjoZf-2T2jWQ-ghLWWW-4WjYdn-agAr25-4YPRaa-4fp1CU-8gPdR9-z2sbh

Here’s a story of a man named John Q. Public.

John Q. Public drops cable/satellite tv because of ridiculous costs, and joins Netflix, subscribes to Apple TV and/or finds other ingenious ways to get content into his home.

At first, the Canadian networks offer their content online for free, until big telecom buys them (Bell owns CTV , Shaw owns Global TV, and Rogers owns City TV. The Canadian government owns CBC network, but since no one watches it anyways, likely there’s little threat to revenues!)

After Big Telecom buys the networks, and indeed purchases most of the cable channels such as HGTV, John Q. can only watch their content online if you have a cable account. (CTV is one exception – according to their website content is online for seven days after first being posted. However, to watch archived content online, you must log in with your subscriber account).

Costs to have cable and/or satellite TV continue to skyrocket.

John Q. Public sighs, figures out a way to get American Netflix from Canada –believing the internet should be borderless—blocks his IP address and streams and downloads more. (If the CRTC is going to block content at the border, why not block violent pron? Just saying…)

More loss of cable subscribers ensue. (I can only surmise Telus Optik TV was a dismal failure, perhaps because if you had it, you changed to a dynamic IP address and thus lost the ability to stream due to no static IP address).

John Q. Public rolls his eyes, makes popcorn, and now nearly all John Q’s content is now streamed and downloaded. He buys a digital antenna to watch the local news.

One of Big Telecomm (Telus, but can Shaw be far behind?) latest moves is to charge for excessive data use, as if trying to get account holders coming and going. http://globalnews.ca/news/1841624/new-telus-data-charges-could-cost-some-netflix-users/

John Q. rolls his eyes once again and ditches Big Telecomm and switches providers, perhaps to a company like this. http://teksavvy.com/

The takeaway? John Q. will find a way to get their content as cheaply as possible and, for every roadblock Big Telecomm tries to put up, some industrious entrepreneur will find a work around.

Big Telecomm should quit while they are ahead.