Based on research and my own personal attempts to have a Facebook page for my blog and my photography, here’s five reasons not to have a Facebook page.
1. “Feed filtering” has resulted in fewer pages showing up in individual news feeds.
2. According to Edge Rank Checker.com (“a free tool to check your Facebook Pages’ Edge Rank (or exposure within Facebook)”, page views have been steadily declining, from 16% in February 2012 to 6.5% in March 2014.
3. There’s glut of information being posted on Facebook, and only so many hours in the day for people to view it. Facebook realized this and implemented “feed filters”.
4. . Unless page content is, according to techcrunch.com, “funny, fascinating, and dynamic”, there’s little chance of it being viewed.
5. Further, studies have shown that media outlets that put information on Facebook pages, such as news items, see more “reach” for their pages than companies pushing a product. Source: http://techcrunch.com/2014/04/03/the-filtered-feed-problem/
Do your own research, of course, but fierce competition and declining page views make a Facebook page a tough sell for me.